Author Interview - Dr. Amit Nagpal (Indian Author) on Personal Branding
In the world of robust competition, the road to success lies in unique ideas, customer service, and marketing an exceptional brand experience, among other things. Dr. Amit Nagpal, an expert in the industry, speaks to us about his book on personal branding, and how we can exploit it to grow as professionals.
|Dr Amit Nagpal|
Inspirational Storyteller and Author
Credits - http://dramitnagpal.com/
You are an Inspirational storyteller. Tell us more about yourself and your co-author Dr. Prakash Hindustani. And introduce your book ‘Personal branding, storytelling and beyond’ to the readers.
Marketer to Professor to Storyteller. Five words tell my entire life story. I am an Inspirational Storyteller & assist passionate entrepreneurs, and entrepreneurs share stories (of themselves and their organizations) which inspire action, connect emotionally and build reputation. My special interest lies in storytelling on digital and social media for brand building.
Dr. Prakash Hindustani is a pioneer of Hindi web journalism. He was the founding editor of first Hindi language web portal - www.webdunia.com. He is a renowned journalist, blogger and social media activist. He has more than 30 years of experience in Hindi journalism across print, television and internet media platforms.
The book – ‘Personal Branding, Storytelling and Beyond’ takes the reader on a journey;
- from branding to bonding,
- from self promotion to inspirational storytelling,
- from base feelings to higher emotions, and
- from “I, me, mine” to “You, we, us.”
It is useful for ambitious entrepreneurs and intrapreneurs. Personal Branding, Storytelling and Beyond is the first book by Indian authors on this subject.
What do you really mean by Personal branding, and what is its significance these days?
Personal Branding is basically self marketing. It uses principles of Brand building, and inspirational storytelling to build online and offline reputation for people. Social media tools have made it affordable and easier to build an online brand for professionals and entrepreneurs. It needs to be aligned with the offline brand through a similar storyline in speaking, book writing and mass media.
You write about how this benefits a lot of professionals, especially the millennial who are just starting out. Who else would benefit from personal branding?
All professionals including doctors, architects, consultants, trainers, coaches, lawyers, accountants can benefit from the brand building process.
Start up founders can leverage their personal brand to build the organization brand for growth hacking.
Entrepreneurs (esp. those in international trade or knowledge industries) can benefit by personal branding as it facilitates government liaising and networking. It is also easier to network globally with social and online media.
For example, we worked with a doctor, and after just one year of brand building, he is getting lots of international and national speaking opportunities, referrals from doctors across India, and also many patients from abroad.
How can someone aspiring to be an entrepreneur benefit from this book?
Aspiring entrepreneurs (or wannapreneurs) need to both network and build credibility. The book is a step by step guide on how to effectively use social media and social networking tools for networking as well as brand building. Start up founders can leverage their personal brand to build the organization brand.
You write about how blogging is essential, but undervalued these days in personal branding. If you had to give 2 quick tips on how one can use this medium to engage with the target audience, what would they be?
Here are my 2 quick tips;
- Write short and crisp blogs of 350 – 400 words. Weave examples, caselets, stories, proverbs, and anecdotes in your blog post to make it interesting to read.
- Ask friends and acquaintances for constructive criticism of your blog posts
Social media is a great platform for sharing views, building contacts and selling business. What are some things that we can keep in mind while engaging with our audiences?
Here are some points which we can keep in mind;
- Engage passionately and politely.
- Handle negative comments with wisdom.
- Be extra cautious about sensitive issues like politics, religion, cultures and gender issues.
- Remember to keep relationship first and agenda later.
You interact with a lot of professionals, both young and experienced, coupled with the knowledge of Dr. Prakash Hindustani and yourself. How important is it for professionals like us to not only work towards organizational goals, but also equally focus on of our personal goals?
Balancing organizational goals and personal goals is important and so is alignment. In some cases, organization has to come first like mentioning organization’s website above personal website on your LinkedIn profile. (As India is a community centric culture.)
Usually our personal brand adds to the organization brand, and organization brand can add to our personal brand (provided we align them properly). While sharing our successes we can talk about the organization we work for and how they have contributed to our growth and learning.
Its very easy to get distracted, overwhelmed and stressed out with work pressure these days. How do you maintain a work – life balance?
It is a constant ropewalk and one tends to fall from it at times. One has to get up and continuously strive for balance. Also one needs to find inner happiness through contemplative practices and decide to be happy no matter what. Only a happy person can spread happiness in personal relationships and give one’s best at the workplace.
If you had to suggest one medium, online or offline, for branding or marketing, which would it be? Should we limit ourselves to one medium or follow a generic approach?
My favorite is Twitter. But one has to find a medium that suits your style of content as well as profession. For example, Pinterest is powerful for architects and interior designers. Twitter is powerful for those who deal with HNIs and celebrities. One should spend 75% of their time on one platform and they can do minimal activity on other platforms. The credibility one has built on one platform can be slowly transferred to other platforms.
Your book ‘Personal branding, storytelling and beyond’ has many useful suggestions, infographics, and case studies, written for all kinds of audiences. How long did it take you to write this book? And what are some of your other books that you have written, or plan to write in the future?
It took us one and half years to write the book. It is my 3rd book. My first book was ‘From News to Infotainment to Tamasha’ based on my PhD thesis. My 2nd book was ‘The Seven Joys of Life’ which was released by the well known statesman & philosopher Dr. Karan Singh. I have shared interesting anecdotes and stories from my own life.
I have contributed chapters to several books including a chapter on ‘Spiritual healing through storytelling’ in a global bestseller on Amazon titled, ‘Holistic wellness in the new age’ as well.
You can read my Book Review of Personal Branding and Storytelling by Dr Nagpal & Mr Hindustani. To know more about them and the book, visit Dr Amit Nagpal's website.